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Pizza has been a staple of the eating out experience since the mid-1960s, but its familiarity to consumers has done nothing to dampen its capacity for continued growth.In fact, pizza is currently the fastest growing out-of-home option and one of the top three menu choices in the UK market.
So where are the opportunities coming from for this well-established slice of the eating out action and how are operators best placed to exploit them?
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Deliver a Slice of Italian Authenticity with Galbani Professionale
Discover pizza perfection with Galbani Professionale by watching pizzaiolo Davide Parato demonstrate his finest pizza-making skills.
Get inspired and elevate your pizza game today.
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Pizza #1
Fast food of the UK(1)
£3.5bn
UK Pizza Delivery & Takeaway Industry (expected to grow 6.4%)(2)
63%
of those who have easter in or ordered pizza agree that it’s worth paying more for pizza/Italian dishes that are made traditionally(3)
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(1)https://www.caterlyst.com/caterlyst3/insight/insight.aspx?s=7748(2)Lumina Intelligence UK Eating Out Market Report March 2022(3)Mintel UK Pizza and Italian Restaurants Market Report 2022