Lactalis Professional has partnered with National Chef of the Year 2022 semi-finalist, Charlotte Vincent, to help restaurants and pubs boost midweek sales, with an Italian inspired campaign centered around the Venetian tradition of cicchetti.
Long embraced by European cultures, cicchetti are small yet satisfying sharing plates that are typically accompanied by a tipple – or two!
52% of Brits rate finger foods as their meal of choice ahead of a barbecue (50%), roast dinner (23%) and a full English (22%) *
Operators report sales increases of up to 25% after switching to small plates menus **
Customers will stay in an establishment for 52 minutes longer when they are eating as opposed to drinking alone **
** Food & the Bar Part I: Increasing Profits with Small Plates | Bar & Restaurant (barandrestaurant.com)